Modern Man safety

Transforming perceptions of masculinity to prevent violence against women

Modern Man is a mobile messaging campaign that engages men with an aspirational and positive masculine identity to prevent intimate partner violence. It sends SMS messages to men who have opted in to practice positive behaviors with their partners.
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Design
Test
Scale

Modern Man is at the Rigorous Evaluation stage

financing

Displacement Insurance

Displacement insurance disburses funds for swift life-saving action during crises, with an overall aim to make humanitarian aid more agile.

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resettlement

Resettlement Finance

In this new model for refugee resettlement finance, a self-sustaining fund provides countries with finance for refugee resettlement, and is replenished as refugees fuel economic growth.

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resettlement

Placement Algorithm

U.S.

Airbel is piloting and scaling an innovative machine learning algorithm developed by the Stanford University Immigration Policy Lab that matches refugees in areas where they are likely to thrive when...

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education

Pop Up Learning

Bangladesh

Pop-Up Learning is a computer-assisted learning program, aimed to mobilize quickly and efficiently on the onset of crisis.

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employment

Trade Accelerator

Focused support for Jordanian businesses to foster rapid growth and help them tap into the European market and hire refugees to do so.

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This project became inactive following the Generate Solutions phase

nutrition

Virtual Baby

This portable game would let children earn points for raising a happy baby, teaching them about sexual health and nutrition.

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This project became inactive following the Generate Solutions phase

resettlement

Ask Laila

A hotline, SMS, and web-based service to help resettled refugees get quick answers from a trusted local source - in their own language.

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This project became inactive following the Prototype phase

nutrition

Sprout

Niger

Over 16 million children under the age of 3 are afflicted by severe acute malnutrition. To pinpoint the most impactful prevention methods, Sprout is experimenting with 3 distinct approaches.

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education

Spark

Tanzania

Spark creates alternative learning spaces outside of refugee camp schools to practice play-based learning and social-emotional skills with primary school children.

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This project became inactive following the Prototype phase

resettlement

Caseworker Communications

United States

In partnership with Twilio.org, Airbel is developing an SMS-based system to streamline communication between caseworkers and newly-settled refugees as they adapt to their new lives in the United States.

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education

Coach Everu

Tanzania

Coach Erevu is a digital coaching program that aims to build the social emotional skills of teachers through weekly peer-to-peer video clubs, timely habit triggers, and bite-sized teaching materials

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nutrition

Low-Literacy Malnutrition Tools

South Sudan

In hard-to-reach areas local community health workers are key to treating malnourished children. Commonly used tools for diagnosing and treating malnutrition have been adapted to meet the needs of workers...

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This project graduated following the Pilot phase

employment

Match

Jordan

Working to counter the high rates of unemployment that follow mass displacement, the Match project in Jordan is testing a set of new innovations for placing vulnerable populations and refugees...

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education

Sesame Seeds

In this historic effort, IRC and Sesame Workshop help children whose lives have been uprooted by the Syrian war to build brighter futures.

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This project graduated following the Pilot phase

education

Tunakujenga

Tanzania

Tunakujenga is a family learning program that empowers caregivers to learn and practice social and emotional learning activities with their children at home.

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safety

Becoming One

Uganda

Becoming One is a counseling program designed to bring couples closer and prevent intimate partner violence. The program is delivered in partnership with local faith leaders, who guide couples through...

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safety

Modern Man

Liberia

Modern Man is a mobile messaging campaign that engages men with an aspirational and positive masculine identity to prevent intimate partner violence. It sends SMS messages to men who have...

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There are currently no projects in the Scale phase

Humanitarian disasters leave affected populations with severe post-conflict trauma resulting in mental health issues, high rates of poverty and reinforced gender inequality. Under these circumstances, Intimate Partner Violence becomes systemic and pervasive.

Harnessing the power of communication technology like SMS and WhatsApp, Modern Man provides bite-size, engaging content that challenges harmful gender norms that have been shown to lead to violence. It prompts men to practice behaviorally-informed skills that increase communication, understanding and importance of sexual consent, shared decision making and emotional regulation. Modern Man presents multiple identities that participants can relate to, each aligning to one or more of the skills mentioned and emphasizes the importance of respectful and healthy relationships.

Modern Man is done partnership with Innovations for Poverty Action.

October 2018 | Monrovia, Liberia. Airbel and IPA Liberia launch impact evaluation

The impact evaluation will be conducted with 600 men.

February 2018 | Airbel and IPA receive funding to conduct impact evaluation

The team refines messaging and begins preparation for an RCT launch in the fall.

September 2017 | Monrovia, Liberia. 30-day Challenge pilot

Airbel and IPA Liberia pilot Modern Man with 116 men in Monrovia.

Resource

June 2017 | Liberia. Prototype Modern Man messaging.

Airbel and IPA Liberia prototype the Modern Man quiz in bars and coffee shops to test whether the overall messaging engages men. Men who take this quiz are also eligible to opt into the 30-day Challenge.

Resource

May 2017 | Developed messaging for the 30-day Modern Man Challenge

Airbel partners with the Behavioral Insights Team to develop SMS messages that will be sent throughout the 30-day challenge. Designed to be both fun and thought-provoking, these messages cover sexual consent, anger management, financial planning, and household responsibilities.

Resources

We develop new solutions to better serve people suffering the effects of conflict and crisis.